We all would have thought that Minecraft had already wormed its way into every orifice. It seems that the number of copies sold surpasses even that of the global population. Well, maybe not that many, but it is certainly hitting at some huge numbers. It is now at about 100 million copies.
What is quite interesting is that it has done this without the Chinese market. A couple of days ago Mojang announced that they have partnered with NetEase. This company will help tailor the PC and mobile versions of the game for the Chinese audiences. This will tailoring undoubtedly involve factors such as reworking skeletons in all their forms as they are often censored due to local cultural beliefs.
Jonas Martensson, CEO of Mojang had this to say about the partnership:
“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game, NetEase understand our long-term vision for Minecraft and support Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”
William Ding od NetEase goes on to add that:
“We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game. With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”
You can check out the full announcement on Mojang’s site.